Factory and client loading videos.

Turn the factory videos into a buying brief

UrbanFresh serves international rice buyers from the Rajesh Industries mill in Karnal, India. After viewing the factory and client-loading footage, use the guides below to prepare a specification for the buyer desk. A clear brief connects the rice, destination and packing questions before an offer is reviewed.

Define the product and buyer-brand requirement

Start with the 1121 basmati specification guide or the variety relevant to your enquiry. State the processing style, quantity and quality parameters your buyer needs. For a retail programme, the private-label rice guide helps organise pack size, artwork and labelling questions. Send your brand brief with the product requirement so both can be reviewed together.

Plan packing and container loading

Read the rice packing and container-loading guide when preparing shipment questions. Include your destination, packing preference and target shipment window. The 10 MT and 125 MT labels identify the client-loading footage above; the packing and loading plan for your own order is reviewed against its specific brief.

Prepare documentation and testing questions

Use the rice export documentation checklist to organise the records your buyer or destination requires. For residue-sensitive markets, review the quality and residue-testing guide and state the requested test scope and evidence. Documentation and quality questions should accompany the product specification, allowing the buyer desk to review them before commercial terms are agreed.

Send the brief for mill-side review

The mill infrastructure page provides additional production context. When ready, send your company details, destination, rice specification, volume, pack and timing through the international RFQ form. Include any buyer-specific documents or artwork requirements in the enquiry. The team reviews availability, packing and shipment requirements against that brief.